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Customer Behaviour: Consumer Behaviour and Beyond

by N. Jagdish Sheth, Banwari Mittal, Bruce Newman

ISBN 13: 9780030980169

Format: Hardcover (799 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 05 Sep 1998

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Customer Behavior: A Managerial Perspective

by N. Jagdish Sheth,Banwari Mittal

ISBN 13: 9780030343360

Format: Hardcover (14 pages)
Publisher: South-Western, Division of Thomson Learning
Published: 20 Mar 2003

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